Consumer Packaged Goods
The CPG industry is more competitive than ever before. Changing customer preferences require new marketing approaches at a minimum, and traditional channels of information are being dis-intermediated by near real-time data over the Internet. Consumer choice is more affected than ever before based on the ability to compare and relate products, rather than by what is carried by the local retailer. CPG companies – in order to grow both mind and market share – must think differently about how to deliver the right product to the right consumer at the right time.
CPG companies face a myriad of challenges, including:
- Trade promotions management
- Distributor management
- Product profitability
- Logistics coordination
- Segment & market share analysis
- Competitive analysis and evaluation
Kalido gives CPG companies the ability to assess and evaluate all data, including ERP, user generated or external market data. For CPG, most decisions are based on the evaluation of market dynamics, but most companies struggle to deliver this information quickly enough to make the right competitive decisions. With Kalido, CPG companies can quickly and easily deliver a combination of market and transaction data to the product managers that need it – when they need it.
CPG Business Drivers
- Channel management and effectiveness
- Product profitability
- Segment analysis & market viability
- Supplier / Procurement analysis
- Merger & Integration management
CPG IT Drivers
- Integration of external market and distributor data
- Timely delivery of information
- Change management of source systems and BI reports
The Kalido Solution
Using Kalido, CPG companies can deliver timely, accurate and complete views of their customers, products and channels across the entire organization. Kalido validates, maps and stores disparate data from multiple sources so it can be used by BI tools to deliver a single view of customer data. Kalido’s unique business modeling allows firms to keep pace with all of the new changes, while perfectly preserving all history so the information is always timely and accurate. New views of customers, products and channels are delivered overnight, versus days, weeks or even months. The history tracking assists in meeting regulatory compliance reporting, as well as to do comparative reporting of before-and-after scenarios during M&A activity.
